Privacy Policy

Your privacy is important to us. It is our policy to respect your privacy regarding any information we may collect while operating our website.

Accordingly, we have developed this privacy policy in order for you to understand how we collect, use, communicate, disclose and otherwise make use of personal information.We have outlined our privacy policy below:

  • We will collect personal information, including wellbeing-related information or other types of sensitive personal data (collectively known as your ‘personal information’) by lawful and fair means and with your knowledge and consent. This information helps us personalise our website experience to you. Before or at the time of collecting personal information, we will identify the purposes for which information is being collected.
  • We collect the minimum amount of information necessary to personalise our service. Some personal information, such as name, email address and password is mandatory, whilst the remainder is optional. However, by choosing not to provide this information, you may limit the potential benefits from using our Website.
  • We further use your personal information to continually support and improve our service and experience for our users in general. We may share this information in line with our privacy policy for research purposes. Personal data should be relevant to the purposes for which it is to be used, and, to the extent necessary for those purposes, should be accurate, complete, and up-to-date.
  • You are also asked for your consent to use cookies when browsing our website.
  • We will protect your personal information by using reasonable security safeguards against loss or theft, as well as unauthorized access, disclosure, copying, use or modification.
  • We will make readily available to you information about our policies and practices relating to the management of personal information.
  • We will only retain personal information for as long as necessary for the fulfilment of those purposes.

We may process the following types of personal informations:

  • Personally identifiable information (including but not limited to name, gender, email address, date of birth).
  • Family, lifestyle, social, employment and educational details.

Additionally, we may collect other non-identifiable information to improve our service and maintain operational standards, including:

  • Device model, OS version and location.
  • Reflective smoking logs and exercise data.
  • Other data needed for analysis, resting or research.

In addition to information about yourself, it may be possible for you to submit other content, such as photos and other media, each of which you present through technology available through the App, including but not limited to our in-app community. It is entirely up to you whether you want to submit this additional information, and whether you would like to make it available to others – although information you share on the forum will automatically be shared with others, including users of the App and others on the internet. However, we have no responsibility for how people you allow to view your content (or the public if you make any information available to the public or post on the forum) use that material, or to whom they may forward it. We urge you to be very careful when deciding to disclose your personal data, or any other information, on the forum. Such personal data and other information will not be private or confidential once it is published on the forum.

We are committed to conducting our business in accordance with these principles in order to ensure that the confidentiality of personal information is protected and maintained. We may change this privacy policy from time to time at our sole discretion.

Your Data Protection Rights Under General Data Protection Regulation (GDPR)

If you are a resident of the European Economic Area (EEA), you have certain data protection rights. We aim to take reasonable steps to allow you to correct, amend, delete, or limit the use of your personal information.If you wish to be informed what personal information we hold about you and if you want it to be removed from our systems, please contact us. In certain circumstances, you have the following data protection rights:

  • The right to access, update or to delete the information we have on you.
  • The right of rectification. You have the right to have your information rectified if that information is inaccurate or incomplete.
  • The right to object. You have the right to object to our processing of your personal information.
  • The right of restriction. You have the right to request that we restrict the processing of your personal information.
  • The right to data portability. You have the right to be provided with a copy of your personal information in a structured, machine-readable and commonly used format.
  • The right to withdraw consent. You also have the right to withdraw your consent at any time where we relied on your consent to process your personal information.

Please note that we may ask you to verify your identity before responding to such requests.

You have the right to complain to a Data Protection Authority about our collection and use of your Personal Data. For more information, please contact your local data protection authority in the European Economic Area (EEA).

Modifying and Deleting Your Data

You can access and modify your personal information on the Website or App, or alternatively by contacting us.If you want us to delete your account, please contact us directly with your request. We will take the necessary steps to delete your data as soon as possible, though some information may remain in archive as required by law.

Third Parties & Opting-out

Our website or apps may sometimes link to other websites and services. Any information that you provide on or to a third-party website or service is provided directly to the owner of the website or service and is subject to that party’s privacy policy. Our Privacy Policy does not apply to such websites or services and we’re not responsible for the content, privacy or security practices and policies of those websites or services. To protect your information we recommend that you carefully review the privacy policies of other websites and services that you access.

We may periodically send you  newsletters and e-mails that directly promote our services. When you receive such promotional communications from us, you will have the opportunity to “opt-out” (either through your Account or by following the unsubscribe instructions provided in the e-mail you receive). We do need to send you certain communications regarding the Services and you will not be able to opt out of those communications – e.g., communications regarding updates to our Terms of Service or this Privacy Policy or information about billing.

Cookies and similar technologies

A cookie is a small piece of information that is placed on your computer when you visit certain websites. When we refer to “cookies” we include other technologies with a similar purpose, such as tags and identifiers. Find out more about the use of cookies on

When you first visit our Website using a new browser, or if you visit in private browsing mode, we will provide you with a cookies permission banner seeking your consent to use of cookies as required by European law. From this banner you will be able accept or reject use of browsers web cookies.


We occasionally hire other companies to provide services on our behalf, including, but not limited to, hosting of online resources, processing credit card transactions, consulting services, data analytics, printing, sending postal mail and processing membership and event registration. We will provide those companies with information they need to deliver the service. Third parties may collect information such as your IP address that may indicate your online activities over time or across different websites when you use our websites. At this time, this website does not respond to do-not-track signals.

Some of the third-party services that we use to monitor and analyze web traffic to keep track of user behaviour include:

  • Google Analytics (privacy policy) – We use Google Analytics to help us better understand traffic (add, organic and paid) to and from our site and apps.
  • Facebook Analytics (privacy policy) – We use Facebook Analytics to help us better understand the traffic that comes from our Facebook and/or Facebook ads.
  • Instagram (privacy policy) – We may track visits to and from this website.
  • LinkedIn (privacy policy) – We may track visits to and from this website.

Resources & Further Information